Each thread and fabric has a meaning, each piece tells a story. The pieces are manufactured ethically, one by one, valuing the artisan process, rethinking with each one how we make fashion.

bloomibg with the sun ss2024

For those who believe in flowers & Magic, & walks by the Wayside in this Lively World of Ours.

Family tradition

A family bond that transcends from generation to generation, a story that began with the effort and passion of 3 women: Ita, the grandmother of the house, Ana, her daughter, and Mariana, creator of the brand; mind, soul and body of ITANA.

A brand created by women, for women. Where with each yarn the tradition is transmitted, creating a history and a community of weavers; a feminine force that generates unique pieces made with love.

SOULFUL LETTERS