BEHIND THE BRAND
This story starts from the art of weaving. Itana was born into a family of creative women, in search of a way to revive art and the passion for a joint dream; We find Itana as the perfect bridge to give life to a dream and the desire to create. A family bond that transcends from generation to generation, a story that began with the effort and passion of 3 women. Ita, the grandmother
from the house, Ana, her daughter and Mariana, creator of the brand; mind, soul and body of ITANA.
Family tradition
MEET ITA
An authentic and joyful grandmother who every day makes this dream possible and tangible. Ita gave Itana and Mariana her Granddaughter wings to fly and dream, create and dress the world in a different and unique way; with a look at fashion that goes back to the beginning. Ita weaves each stitch with love and dedication for you. Each Itana piece is manufactured ethically, rethinking how we make fashion, taking up ancestral techniques that create a new story that weaves bonds of love and passion.
& MEET ANA
Ana is the daughter of Ita and mother of Mariana;
She is a creative, perfectionist and patient woman.
Each piece is made with a bionic eye, always looking for perfection; but above all she weaves them with her heart and soul. Ana is the one who finishes most of the garments in her final process; He also devises new weaving techniques so that all Itana pieces are completely perfect. She is the one who teaches the artisans our processes, and the different ancestral techniques that make ITANA unique.
By the way, the name of the brand arises from these two women.
ITANA- Ita & Ana, two people who inspire and accompany Mariana, her daughter and granddaughter, to fulfill a dream.
MEET MARIANA
Mariana is the creative one, a dreamer woman; who designs the collections and leads the Itana team. She is cheerful, sensitive and passionate. Vibrate with Itana, with creativity, fashion, colors and fabrics.
In 2020, during the pandemic, sitting with her mother and grandmother in the living room, they decided together to make a collection woven by her mother and grandmother to sell to her friends and close people.
Little by little, she understood the true meaning and power of Itana, rethinking the world and the universe of fashion, looking at how we make fashion in a different way; making Art through the hands, dressing and knitting for all those who want to feel free, authentic and special.
TO WEAVE OUR DREAM
A brand that had months of planning. She was born at the end of 2020 during a time of pandemic, where the family ties between Ita (Grandma), Ana (Mom) and Mariana (Daughter) were united. A new reason to get up every day with a new passion.
Ita is an enterprising, cheerful and expressive woman. An engine for the whole family and the main reason for this idea.
Ana, on the other hand, has always been patience and perfection when doing things; leave the products of very high quality. And finally, Mariana, always passionate about design, is in charge of the brand's DNA and its essence.